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Oceana is active in community involvement and social investment. It supports a number of projects focusing on education and food security. These projects collectively improve the lives and prospects of families of employees and people in the communities in which the group operates.
   
  Corporate social investment

In March 2012, Oceana Group proudly announced the launch of the Oceana Foundation through which all future funding for corporate social investment (CSI) projects will be directed. This followed an extensive review of Oceana's expenditure during 2011. The company concluded that the fragmented manner of its contributions toward projects had reduced the impact of creating meaningful change. As a result, a decision was taken to consolidate the overall management of the CSI expenditure at group level to ensure greater focus and reduce duplication of effort. A new CSI forum was established comprising the executive and senior managers from all divisions. In addition, a new CSI policy was approved and implemented to guide the implementation of a new strategy aimed at increasing Oceana's focus on sustainable projects within the west coast fishing communities in which it operates. The criteria set for evaluating projects are as follows:

  • It should result in a tangible and sustainable impact on the social upliftment of the relevant community
  • It should foster partnerships with community organisations to maximise funding benefits and build organisational capacity


The total group spend in 2011 was R5,67 million which, stated as a percentage of net profit after tax, is 1,6% (2010: 1,6%).


Projects supported

Corporate Social Investment

Below is a brief description of the programmes supported:

Support to education projects

Oceana remains committed to improving education and increasing the skills base in South Africa. Apart from its major contribution to the Tertiary School in Business Administration, the group also supports bursary schemes, study assistance programmes and transport for learners to and from school.

Oceana is a large employer in Walvis Bay, Namibia, and invests significantly in projects within various communities in this area. Both the Unity Community Trust and Arechanab Community Trust, are aimed at advancing the cultural, social and educational needs of various communities.

Support to health care and nutrition projects

Given that Oceana primarily operates within the fishing industry, and since fish are an excellent source of protein, the company donates canned pilchards as a contribution to the nutritional needs of South Africa's poor. Oceana provides extensive support to The Starfish Greathearts Foundation (Starfish). It also supplies many shelters for the homeless and feeding schemes in Johannesburg, KwaZulu-Natal, Cape Town and Port Elizabeth with its canned fish products.

Support to environmental projects

Oceana recognises and acknowledges that protecting the environment is not only integral to the sustainability of its business but also to the planet. Oceana supports various voluntary associations such as the National Sea Rescue Institute (NSRI), the Southern African Foundation for the Conservation of Coastal Birds (SANCCOB) and the Wildlife and Environment Society of South Africa.

Oceana Group CSI showcase