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The Lucky Star division is engaged mainly in fishing for inshore pelagic species (pilchard and anchovy) and in the production, marketing and distribution of fishmeal and branded canned fish products, particularly pilchards under the Lucky Star label in Southern Africa. Lucky Star also produces quality pet food under the Lucky Pet brand.
Canned pilchards are marketed under the pre-eminent Lucky Star brand that commands a major share of the Southern African market. The brand has a wide distribution throughout Africa and is well known in many world markets.
Lucky Star also markets pet food under the Lucky Pet brand, one of the largest brands of cat food in South Africa, and produces and markets high-quality fishmeal.
Lucky Star owns and manages a versatile fleet (including joint ventures) of six steel, ten wooden and two fibreglass vessels that operate from four ports. The canneries it operates are located at St Helena Bay, Hout Bay and at Walvis Bay in Namibia. Lucky Star has management responsibility for the Oceana joint venture cannery in Velddrift. Lucky Star sources fish from the Oceana fleet, joint venture partners and contract vessels for its canneries.
Lucky Star has a proud and proven track record in the South African retail industry which it has built up over the last 56 years.
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