The Lucky Star division is engaged mainly in fishing for inshore pelagic species (pilchard and anchovy) and in the production, marketing and distribution of fishmeal and branded canned fish products, particularly pilchards under the Lucky Star label in southern Africa. Lucky Star also produces quality pet food under the Lucky Pet brand.

Canned pilchards are marketed under the pre-eminent Lucky Star brand that commands a major share of the Southern African market, has wide distribution throughout Africa and is well known in many world markets.

Lucky Star also markets pet food under Lucky Pet, one of the largest brands of cat food in South Africa and produces and markets high quality fishmeal.

Lucky Star also owns and manages a versatile fleet (including joint ventures) of six steel, ten wooden and two fibreglass vessels which operate from four ports. The cannery at St Helena Bay sources fish from the Oceana fleet, joint venture partners and contract vessels. An Internationally accredited cannery, it processes pelagic fish to support brands marketed by Lucky Star.

Lucky Star has a proud and proven track record in the South African retail industry which it has built up over the last 53 years.

• Lucky Star is the market leader within the canned fish sectors in which it operates.
• Consumer research shows that the Lucky Star Brand is a South African icon, trusted for its great taste and consistent quality, offering the consumer value for money and convenience.
• Lucky Star consistently features in the Top 10 in the TNS/Sunday Times most loved Brands in South Africa.
• Lucky Star Pilchards, Sardines, Middlecut and Tuna are high in Protein and Omega-3 and are endorsed by Diabetes SA. These products have also all been approved as part of the SA Heart and Stroke  Foundation’s eating plan, which promotes healthy eating and a healthy lifestyle, as they meet the following criteria:
• Lower in Saturated fats       
• Lower in salt       
• Lower in cholesterol

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