Oceana Brands :: Pet Food


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	The Oceana Brands division is engaged mainly in fishing for inshore pelagic species (pilchard and anchovy) and in the production, marketing and distribution of fishmeal and branded canned fish products, particularly pilchards under the Lucky Star label in southern Africa. Oceana Brands also produces quality pet food under the Lucky Pet label.



		Oceana Brands markets Lucky Pet, a range of canned fish pet food which is available at all major South African retail chains. The Lucky Pet brand is one of the largest wet canned pet food in South Africa and the Pilchard variant is by far the single best selling cat food product in South Africa. Ingredients: Pilchards, Sardines or Herring (when available), Maize Meal, Sunflower Oil, Minerals, Vitamins and Taurine.

Lucky Pet products are ready-cooked, pure fish with a vitamin and mineral additive that is specifically formulated to meet all your cat's nutritional needs.

Nutritionally balanced and complete, Lucky Pet gives your cat the high protein diet it needs for good healthy growth. It also contains the essential ingredients; taurine for good eye sight, and sunflower oil, a rich source of linoleic acid, which is purrfect for a thick glossy coat.

Our range of products include:

Lucky Pet Pure Pilchards (400g)
Lucky Pet Pure Sardines (400g)
Lucky Pet Pure Pilchards Minced Whole Fish (400g)
Lucky Pet Whole Sardines in Seafood Jelly (170g & 400g - easy opening can)
Lucky Pet Supreme Pilchards in Lobster Jelly (170g & 400g - easy opening can)

Lucky Pet is processed at Oceana Brands' St Helena Bay factory which also produces the leading Lucky Star Brand.

Lucky Pet pure pilchards is the no. 1 selling line item in the Canned Cat Food market in Southern Africa with Lucky Pet pure sardines being no. 2 in all major retail stores.

Visit the Lucky Pet website for more information.

Only Pure Fish Will Do...

The top quality fish which goes into Lucky Pet products is caught by means of purse seining by trawlers operating close to the shoreline to ensure optimal freshness and minimal damage during the journey back to the shores.
The fish are kept in refrigerated holds in cold sea water, or on ice as they are transported back to the factory for processing.
Cannery personnel manage automated processes of cleaning, heading, tailing and gutting the fish.
The prepared fish is conveyed to a mincing machine where a vitamin and mineral premix is added to ensure the product is nutritionally balanced and complete for your cats needs. Maize meal is also added to ensure good consistency of the product and sunflower oil to promote a thick, glossy coat.
The minced fish, is filled into cans and pre-cooked prior to seaming the can ends on.
Lucky Pet products have no added colourants or flavourants and are packaged in a convenient 400g can suitable for 4 meal times for your cat.
The cans are then sterilized in a retort to guarantee product safety.
Prior to the cans being released, all product undergoes microbiological testing to ensure compliance with food safety standards.
Products only qualify for the Lucky Pet label once they have met and passed the food safety standards.
Once labeled, Lucky Pet is distributed through our sales agents to the trade for purchase by our valued consumers.
All Oceana Brands production facilities in both South Africa and Namibia are HACCP compliant.

	Grams per Kilogram
Crude Protein (min)	125
Moisture (max)	750
Crude Fat (min)	22,5
Crude Fibre (max)	5,0
Crude Ash	35,0
Taurine	0,66

With added vitamins and minerals