 The Oceana Brands division is engaged mainly in fishing (both locally and internationally) for inshore pelagic species and in the production, marketing and distribution of branded canned fish products via the wholesale and retail trade in Southern Africa, using an extensive network of sales' agents and third party warehousing facilities.
Canned pilchards are marketed under the pre-eminent Lucky Star brand that commands a major share of the Southern African market, has wide distribution throughout Africa and is well known in many world markets.
Oceana Brands also markets pet food under Lucky
Pet, one of the largest brands of canned cat food in South Africa and
produces and markets a high quality Fishmeal.
 Oceana Brands also owns and manages a versatile fleet (including joint ventures) of six steel, ten wooden and two fibreglass vessels which operate from four ports. The cannery at St Helena Bay sources fish from the Oceana fleet, joint venture partners and contract vessels. An Internationally accredited cannery, it processes pelagic fish to support brands marketed by Oceana Brands.
Websites
Lucky Star - www.luckystar.co.za
Lucky Pet - www.luckypet.co.za
Fishmeal - www.fishmeal.co.za
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