 Blue Atlantic Trading started trading on 02 April 2001 as a joint venture between Blue Continent Product (Pty) Ltd and Snoek Wholesalers (Pty) Ltd, two long established companies in the fishing industry, in order to better serve the domestic market. Due to the success of Blue Atlantic, a decision was made to transform this joint venture into a company as of October 2005, with each parent company, namely Oceana and Snoek Wholesalers, holding 50% equity.
Since the decision to establish this division as a separate entity, management of this company has been able to focus all their efforts in one direction, namely the supply of seafood to the wholesale trade in South Africa and neighboring countries. Blue Atlantic Trading has been able to build on the more than 40 years experience and contacts within the domestic and international fishing industry to become one of the largest importers and leading suppliers to the trade.
 Blue Atlantic Trading specializes in the sourcing of seafood only. We aim to provide continuity to our customers by buying in bulk from local fishing companies and importing substitutes where necessary. We also import specialty lines not available from our waters. We utilize cold storage facilities within our group in order to maintain this continuity which is an important factor for our customers.
Over and above the continuity, we also pride ourselves on our reliability. Due to the long term relationships we have established with our suppliers we are able to stand behind our products with confidence. Many of our retail lines are offered in our well known Ocean Catch brand. We also have exclusivity for other well known brands of our suppliers such as Mikado and Marfrio.
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