After two years with Coca Cola Sabco in the position of Chief Operating Officer - Southern Division, Phil Roux returned to Tiger Brands as Business Executive Consumer Brands, also being accountable for Langeberg and Ashton Foods.  Phil first joined Tiger Brands in 2001 from I&J where he held senior managerial positions in various functions.  He has worked in various roles at Tiger Brands including Category Executive, Customer Executive, Managing Executive and provided traction to the expansion strategy into the rest of the continent.  In 2006, Phil was appointed to the Executive Committee and then to the Tiger Brands Board of Directors on 1 August 2008.  On exiting Tiger Brands he remained as non- Executive Director until 31 May 2010.