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Economic sustainability
To position the company for long term growth and viability with emphasis on:
- Securing access rights to resources and sources of supply
- Increasing market diversification and market share
- Product quality and innovation
- Low-cost production and improved efficiencies
- Skilled and motivated staff complement, complying with employment equity, empowerment and transformation objectives
Environmental sustainability
To utilise resources on a sustainable and responsible basis and minimise negative impacts on the environment with emphasis on:
- Participation in sustainable fishing sectors and support for research information and management of marine resources
- Strict adherence to terms of access rights, fishing permits and operating procedures by fleets
- Efficient and minimal usage of renewable and non-renewable resources
- Minimisation of emissions and waste
- Measurement of environmental impacts against targets and benchmarks
Social sustainability
To maintain and develop positive relationships with major stakeholders, and promote social upliftment, including:
- Initiating and supporting corporate social investment (CSI) programmes
- Skills transfer and development, training and support for small, micro and medium enterprises (SMMEs)
- HIV/AIDS awareness training
- Assistance to welfare initiatives
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