The Lucky Star division is engaged mainly in fishing for inshore pelagic species (pilchard and anchovy) and in the production, marketing and distribution of fishmeal and branded canned fish products
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Oceana Group Limited (Oceana) was incorporated in 1918. Its shares are listed on the securities exchange operated by JSE Limited (the JSE) and the Namibian Stock Exchange (NSX).
Principal shareholders are Tiger Brands Limited, Brimstone Investment Corporation Limited and the Khula Trust (Oceana's black employee share trust, which is soon to be renamed the Oceana Empowerment Trust).
Oceana employs more than 3 000 employees in both South Africa and Namibia: 1 831 are permanent; 879 are seasonal and the balance is employed on a casual basis. It is a majority black-owned and black-controlled company and a level 2 B-BBEE contributor.
Oceana is committed to and supports responsible fishing practices. All of its commercial fishing rights fall within the Green category of the Southern African Sustainable Seafood Initiative (SASSI) consumer list. It is a member of the Responsible Fisheries Alliance (RFA), which is a partnership with WWF-SA and other large-scale commercial industry players, namely, Oceana, I&J, Sea Harvest and Viking Fisheries to establish an ecosystems approach to fisheries management.
Oceana's Lucky Star range of canned fish and Lucky Pet products are all predator friendly; the South African hake trawl fishery is certified by the Marine Stewardship Council (MSC); and Oceana's fishmeal and fish oil operations are certified as responsibly sourced and supplied by the International Fishmeal and Fish Oil Organisation (IFFO).