Oceana Group

Wednesday, 7 October 2015

Our business

The Lucky Star division is engaged mainly in fishing for inshore pelagic species (pilchard and anchovy) and in the production, marketing and distribution of fishmeal and branded canned fish products
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Our company

Incorporated in 1918, Oceana Group is the largest fishing company in South Africa, and an important participant in Namibia’s fishing industry. We are listed on both the Johannesburg (JSE) and Namibian (NSX) stock exchanges. We are a black-owned company and a level 2 B-BBEE contributor. Oceana provides employment opportunities for 4 905 employees, of whom 4 373 are directly employed and 532 are indirectly employed. In 2014, Oceana was rated as the most empowered listed company in South Africa (Mail & Guardian’s Most Empowered Companies ranking).

Our core purpose is to be Africa’s most efficient converter of fishing rights into value.

Our fishing business is the catching, processing, marketing and distribution of canned fish, fishmeal and fish oil, horse mackerel and hake, lobster and squid. The business includes mid-water fishing (horse mackerel), deep-sea trawling (hake), as well as inshore fishing for pelagic fish (anchovy, redeye herring and pilchard).

Africa's most

We supply fish and fish products to consumers across the consumer spectrum, in many African countries, Asia, Europe, the USA and Australia. While the group’s principal market for fish is the lower-end consumer (canned fish and horse mackerel), we also sell product aimed at the upper-end consumer (lobster, hake and certain canned fish). The majority of sales revenue comes from South Africa and Namibia, followed by markets in Southern and West Africa, Europe and the Far East.

Oceana’s fishing activities are conducted primarily through three operating divisions: Lucky Star; Blue Continent Products; and Oceana lobster, squid and French fries. A fourth division, CCS Logistics, provides refrigerated warehouse facilities with operations in Cape Town, Durban, Johannesburg and Walvis Bay. This structure creates value through economies of scale and efficiencies in terms of raw material and product volumes, use of vessels and production resources, market focus, risk management and growth opportunities.

We are committed to and support responsible fishing practices. Oceana is a founder member of the Responsible Fisheries Alliance (RFA), and has partnered with WWF and competitors in the RFA to advance an ecosystems approach to fisheries management.

The group has a strong board and an experienced management team that maintains a culture of good governance informed by effective risk management and compliance practices, supported by a stable and experienced employee base.



This circular is not an offer of Oceana Group Limited (“Oceana”) shares, or an invitation to exercise any of the rights in terms of the letters of allocation, in the United States or in any jurisdiction in which such offer would be unlawful.

By entering this site, you are deemed to have declared, warranted and agreed, that you are not located in the United States or in any other jurisdiction where it would be unlawful for you to take up your rights or accept delivery of letters of allocation or shares issued by Oceana pursuant to its rights offer.