Oceana Group

Monday, April 27th, 2015,

Our Business

The Lucky Star division is engaged mainly in fishing for inshore pelagic species (pilchard and anchovy) and in the production, marketing and distribution of fishmeal and branded canned fish products
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About Oceana

Mission Statement

To be the leading empowered fishing and commercial cold storage company in Africa:

  • responsibly harvesting a diverse range of marine resources
  • efficiently producing relevant products for global markets
  • actively developing the potential of all employees
  • positively assisting less privileged communities in which the company operates

thereby consistently providing superior returns to all stakeholders.

Key Group Objectives

  • Secure and expand the group's fishing rights by being an industry-leading steward of the marine resources allocated to it
  • Maintain the performance of the group's management and staff
  • Maintain an independently accredited B-BBEE level 2 rating
  • Ensure the long-term sustainability of the group's operations in accordance with the expectations of its customers and investors
  • Protect and enhance the reputation of the group and its brands
  • Achieve growth in headline earnings per share (HEPS) and deliver superior returns to shareholders


  • Oceana's people and their performance are important to the group
  • Oceana is an integral part of the communities in which it operates
  • The planet is Oceana's home and the responsible management of the marine environment is critical to its future
  • The group's reputation is an asset
  • Oceana's customers and suppliers are its partners
  • The group's performance rewards its shareholders' expectations