Oceana Group

Wednesday, 26 October 2016

Our business

The Lucky Star division is engaged mainly in fishing for inshore pelagic species (pilchard and anchovy) and in the production, marketing and distribution of fishmeal and branded canned fish products
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About Oceana

To be the leading empowered African fishing and commercial cold storage company:

  • responsibly harvesting and procuring a diverse range of marine resources
  • promoting food security by efficiently producing and marketing relevant products for global markets
  • actively developing the potential of all employees
  • investing in communities where we operate

thereby consistently providing superior returns to all stakeholders.

  • Oceana’s people and their performance are important to the group
  • Oceana is an integral part of the communities in which it operates
  • The planet is Oceana’s home and the responsible management of the marine environment is critical to its future
  • Oceana’s reputation is an asset
  • Oceana’s customers and suppliers are its partners
  • Oceana’s performance rewards its shareholders’ expectations

Delivery on this core purpose is underpinned by five strategic objectives

Our Core 1

Generating sustained financial returns by anticipating market trends

  • Identifying opportunities for acquisitive and organic growth of the group
  • Achieving growth in headline earnings
  • Delivering superior returns to shareholders
Our Core 2

Driving transformation and localisation

  • Being a sector leader in terms of our transformation and localisation credentials
  • Maintaining an independently accredited B-BBEE level 2 rating in South Africa
  • Promoting and protecting the ongoing transformation of the group’s equity profile
Our Core 3

Optimising our operations

  • Driving effectiveness and efficiency in our fleet and operations throughout the value chain
  • Actively evaluating and mitigating risk, and maintaining effective governance systems
  • Attracting, developing and retaining the best available talent throughout the group
Our Core 4

Leading stewardship of marine resources

  • Harvesting our marine resource allocations responsibly
  • Partnering with others to promote responsible fisheries management
  • Monitoring and managing the group’s impact on the environment
Our Core 5

Building trusted relationships

  • Encouraging proactive engagement with key stakeholders
  • Adhering to strict food safety standards and exceeding customers’ product quality expectations
  • Delivering value for local communities


This circular is not an offer of Oceana Group Limited (“Oceana”) shares, or an invitation to exercise any of the rights in terms of the letters of allocation, in the United States or in any jurisdiction in which such offer would be unlawful.

By entering this site, you are deemed to have declared, warranted and agreed, that you are not located in the United States or in any other jurisdiction where it would be unlawful for you to take up your rights or accept delivery of letters of allocation or shares issued by Oceana pursuant to its rights offer.